The TRACK Bracelet

 

As we celebrate our 70th anniversary at Kaufmann de Suisse, we are proud to announce our partnership with Canadian racing driver Erika Hoffmann for the 2025 Porsche Sprint Challenge North America season.

 

Founded in 1954 by Swiss master jeweller Emil Pius Kaufmann, our Montreal-based atelier has always stood for excellence in design, craftsmanship, and heritage. Now led by second-generation jeweller Charles Kaufmann, we continue to handcraft every piece in-house, using traditional techniques passed down through generations—while embracing innovative design for the modern world.

 

Our collaboration with Erika reflects the very values that have defined our maison for seven decades: precision, dedication, and the relentless pursuit of excellence.

 

“When I first visited Kaufmann’s workshop, I was struck by the precision and care that goes into each piece,” Erika shared with us. “It’s the same attention to detail, focus, and pursuit of excellence that leads to success on the racetrack.”

 

Erika embodies passion and perseverance. From winning first place out of 1,000 drivers in the 2022 Formula Woman Driver Search to now representing Canada on North American tracks, she is a testament to what it means to be driven—literally and figuratively.

 

To mark the beginning of this exciting partnership, we’ve created a bespoke ‘Track’ bracelet just for Erika. Crafted in stainless steel with accents of 18k white gold, the bracelet features checkerboard kerbs set with diamonds and precious gems, and a dynamic moving diamond that echoes the momentum of the racetrack. This piece captures the energy of racing while staying true to our design language. It’s a symbol of the connection between high-performance sport and high-craft artistry.”

 

“Hoffmann and Kaufmann are On Track together.” – Georgia Kaufmann